Welcome to BABY SHOP

The Perfect Place for Every Child

Best Child Choses

Welcome to Baby Smiles, High-quality brands.

baby accessories

baby strollers

baby car seats

baby clothing

A Little About Us

Babyshop was founded in 2006 by Linn and Marcus Tagesson with a vision of building the best online store in the Nordics for children’s clothing.. Our goal is to inspire our customers by offering an exclusive shopping experience and excellent customer service with the best mixture of well-known and high-quality brands. Our product assortment is comprised of baby and children’s clothes, shoes, toys, strollers, car seats, maternity clothes, accessories and much more for ages 0-10.

You can find Babyshop online, on your mobile or in our flagship store in Sturegallerian Stockholm.

For who we are and our individual contact information, please visit the Contact Us page.

Our Brands

Choose a Brand for Your Child

Age: 2-7 years

Baby toys

With our wide assortment of toys you will find everything your child could possibly want. We have everything from stuffed animals and building blocks to toy tents and rattles. We can guarantee that you will find toys that your child will enjoy playing with when it comes to regular game as well as i

Age: 1-14 years

BABY Clothing

At Babyshop we are continually on the lookout for stylish, high-quality garments for your child, offered at affordable prices. We have both timeless, well-known designers, as well as trendy, niche brands. You will certainly find clothes that both you and your child will adore. Quality is important

Age: 1-4 years

Baby Gear

On these pages you’ll find all the baby products you need to get a simple and stylish life with your little one. We offer products from well-known brands of high quality, such as diaper bags, baby carriers, high chairs, potties, breastfeeding pillows, babymonitors, bibs and children’s tableware; si

Age: 3-11 years

Baby Accessories

Here we have collected all our accessories for children. You can find scarves, belts, suspenders, and sunglasses plus everything else that you might need to complete your child’s wardrobe. We are proud to offer several well-known brands and accessories in all price ranges.

Age: 0-5 years

Baby Strollers

Here you will be able to find baby strollers, accessories, carrycots and everything else you could possibly need when it comes to strollers – one of the major purchases you will make for your baby. Choose from several different brands and models and then pick the accessories that best suit you and

Age: 1-14 years


On this page you will find all the brands that we sell. We have over 200 brands such as Ralph Lauren, Mini Rodini, Little Marc Jacobs, Stella McCartney Kids, Bugaboo, NIKE, Chloé and many more. Find your favorite brand and see what we offer!

Contact us

Our Help & Customer Service

Customer Service

Phone & Email

  • Phone: + 46 (10) 7502423
  • contact@hellobabyshop.com
  • contact@babyshop.com
  • support@hellobabyshop.com

Business Hours

  • Monday – Friday
  • 08.00 – 21.00
  • Weekend Closed